We’ve come to the end of an era, on Monday Flare is moving to a new home.
I (Hannah) started Flare in 2013 because I was sick of the women’s mountain bike clothing out there in the marketplace. I didn’t like baby blue and rather than the baby pink that everything was, I wanted a strong pink that would make me feel confident. I wanted clothing that would stand me apart from the lads – not in colours that would make me shrink away, but ones that would stand out. I wanted functionality that was the same as theirs and I wanted clothing that would flatter my body shape. I couldn’t find any brand that did these things, so decided I would do something about it.
That’s where we started, and it’s been five years of development since then. In 2014 we brought a full men’s range to the party, making the “women’s specific” brand we started with something that was inclusive and offering something for everyone.
We’ve travelled up and down this country (and to other countries) spreading the word and attending races, festivals, meet-ups and workshops so that we could engage with the mountain bike community.
Running a small business is always going to be a challenge, and if you look on our About Us page you’ll see that we are a tiny team, and for the last five years it mainly has been me (again, Hannah) keeping things going. My younger sister, Izzi knew about different sorts of challenges – about cycling solo across Mexico or raising awareness of more sustainable ways of living, or navigating our way through heather-strewn Peak District moorland. Over Easter this year Izzi was tragically killed in a cycling accident.
Our lives have been fundamentally changed this year, and continuing to work in the cycling industry is too close to home, one challenge too many. It’s therefore time to say goodbye and good luck. We really hope that the new owners will take Flare to heights we couldn’t and bring something new (again) to the table.
From the bottom of my heart, I am grateful to every individual who has supported us over the years, by buying a garment, by telling their friends, and by spreading the word on social media. I want to encourage you to keep buying from the small business or the underdog, because every time we saw something out in the wild in their Flare kit we really did do a happy dance.
See you on the trails
Hannah Myers and Ben Skinner-Watts